A notably missing component of that is Apple’s iOS, which has long been a big hurdle because of Apple’s iOS app store, but there appears to be a solution to that hurdle. NVIDIA has built the GeForce NOW experience to work on a multitude of platforms, including its own SHIELD devices (portable, tablet & TV) as well as macOS, Windows, ChromeOS, and Android.
The GeForce NOW experience includes playing games with ray tracing enabled like Watch Dogs: Legion on an iPhone or iPad with a higher tier membership. This makes sense because NVIDIA’s DNA is PC gaming, and GeForce NOW was always designed to be a way to enable more people to benefit from the PC gaming experience and ecosystem without having to own a PC. NVIDIA’s GeForce NOW service is different from many other services in that the service builds heavily on the PC gaming experience.
However, the first game streaming service on the block, NVIDIA GeForce NOW, formerly known as NVIDIA GRID (which came out in Beta in 2013 and officially launched in 2015), has a workaround to this issue. Plus, Apple is really adding very little value in its App Store and I question what the company actually does for its 30% taking developer money. Apple wants to retain the control of transactions that happen within its apps, and that is just entirely unreasonable for something like a cloud gaming service where titles range widely in price and Apple cannot individually review. In fact, the US and EU antitrust authorities are investigating Apple for its anti-competitive behavior. There is no shortage of controversy around Apple’s policies regarding game streaming services like Google Stadia, Microsoft Xbox Game Pass cloud gaming, Amazon Luna, and many others.
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